PPC Lead Generation Strategy — Greater Sudbury, Ontario
Generate qualified patient leads (phone calls + form submissions) for hyperbaric oxygen therapy consultations at the Sudbury clinic.
Greater Sudbury, Ontario, Canada. Target radius: 50–75km covering North Bay and surrounding Northern Ontario communities.
CA$2,500 – CA$3,000 per month. 45% Google Ads / 55% Meta Ads based on current CPL performance.
30–38 leads/month at blended CPL of CA$75–95. Focus on appointment bookings, not just form fills.
Why 45/55 split? Meta currently delivers lower CPL (CA$75–85) vs. Google (CA$80–95). Shifting 5% from Google to Meta maximizes total lead volume while maintaining quality through Search intent capture.
45% of budget
Capture high-intent users actively searching for hyperbaric therapy, wound care, and hearing loss treatment. Remarketing to re-engage website visitors who did not convert.
55% of budget
Build awareness among passive audiences in Northern Ontario. Single image ads with native lead forms for frictionless mobile conversion. Retargeting to nurture non-converters.
Text ads targeting high-intent keywords
Budget: CA$1,125–1,350/mo (35% of total)
Target: CA$5–6 CPC | CA$80–95 CPL
Banner ads to past website visitors
Budget: CA$250–300/mo (10% of total)
Target: CA$0.50–1.50 CPC | Lower funnel nurture
Static image ads with native lead forms
Clean, professional imagery featuring clinic interior, hyperbaric chamber, and doctor credentials. Lead form pre-fills user data for one-tap submission.
Budget: CA$1,375–1,650/mo (45% of total)
Target: CA$1–1.50 CPC | CA$75–85 CPL
Multi-stage nurture for non-converters
Sequential messaging: social proof → OHIP coverage explainer → limited-time consultation offer. Single image carousel with patient testimonials.
Budget: CA$250–300/mo (10% of total)
Target: CA$0.75–2 CPC | Highest conversion rate
CA$2,500 – CA$3,000 total monthly ad spend
35% of total budget
10% of total budget
45% of total budget
10% of total budget
Projected monthly leads based on current CPL benchmarks
| Channel | Monthly Budget | Avg. CPL | Projected Leads |
|---|---|---|---|
| Google Search | CA$1,125–1,350 | CA$80–95 | 12–16 |
| Google Display Remarketing | CA$250–300 | CA$90–110 | 2–3 |
| Meta Lead Gen | CA$1,375–1,650 | CA$75–85 | 16–20 |
| Meta Retargeting | CA$250–300 | CA$60–75 | 3–5 |
| Total | CA$2,500–3,000 | CA$75–90 | 33–44 |
Note: Conservative estimate = 30–38 leads/month. Meta retargeting typically delivers the highest quality leads (past website visitors with existing intent). Google Search leads convert to appointments at the highest rate due to active search behavior.
Built for Evolve Hyperbaric | Sudbury, Ontario