PPC Lead Generation Strategy — Sudbury Hyperbaric & Wound Care Clinic [Northern Ontario (8 Districts)]
Coverage Expansion
Upgraded geo-targeting across 8 Northern Ontario districts with 150+ municipalities. Patient demographic profiling now incorporated — primary audience age 55–84 (70% of patients).
Generate qualified patient leads (phone calls + form submissions) for hyperbaric oxygen therapy consultations. Target patients with HBOT-eligible conditions across Northern Ontario.
Expanded to 8 Northern Ontario districts — Algoma, Cochrane, Manitoulin, Nipissing, Parry Sound, Sudbury, Timiskaming, Greater Sudbury. 150+ municipalities covered.
CA$4,000 – CA$5,000 per month. 40% Google Ads / 60% Meta Ads. Scaled up from previous CA$2,500–3,000 plan to support wider geographic coverage and higher lead volume targets.
50–65 leads/month at blended CPL of CA$70–95. Patient demographic data (55–84 primary, 70% of cases) now guides audience targeting for higher precision and quality.
40% of budget · CA$1,600–2,000/mo
Capture high-intent users actively searching for hyperbaric therapy, wound care, and hearing loss treatment across 8 Northern Ontario districts. Remarketing to re-engage website visitors who did not convert.
60% of budget · CA$2,400–3,000/mo
Build awareness with image & video ads showcasing HBOT-eligible conditions. Audience precisely aligned to 55–84 age bracket — the dominant patient demographic. Native lead forms for frictionless mobile conversion across Northern Ontario communities.
191 patients analysed · Age distribution informs audience targeting on both Google & Meta
Number of patients by age group
★ Primary targeting segments · n = 191 patients
Peak at 65–74 (51 patients, 26.7%). Run highest-bid, most-creative volume here.
Early-onset wound care, diabetes, hearing loss. Run at lower bid multiplier.
Low volume, low HBOT uptake. Set to Observation mode — no spend allocated.
Adult children (35–55) frequently research and book HBOT for elderly parents. Target this decision-maker layer on Meta via Interest: Senior care, Caregiving, Family health.
Full municipality-level targeting across Northern Ontario. 150+ locations, grouped by district for efficient campaign structure.
Campaign Structure: Each district mapped to a dedicated ad group with localised keywords (e.g., "hyperbaric therapy Timmins", "HBOT wound care Sault Ste. Marie"). Budget allocated proportionally to population density.
Text ads targeting high-intent keywords across 8 Northern Ontario districts
Budget: CA$1,200–1,500/mo (30% of total)
Target: CA$5–6 CPC | CA$80–95 CPL
Age Bid Adj.: +30–50% for 55–74; +15% for 45–54
Banner ads to past website visitors across Northern Ontario
Budget: CA$400–500/mo (10% of total)
Target: CA$0.50–1.50 CPC | Lower funnel nurture
Audience: 55+ age filter applied to re-engagement pool
Static images and short-form video ads with native lead forms
Professional imagery and short videos featuring clinic interior, hyperbaric chamber, and symptom-focused content for eligible HBOT conditions. Lead form pre-fills user data for one-tap submission.
Budget: CA$2,000–2,500/mo (50% of total)
Target: CA$1–1.50 CPC | CA$75–85 CPL
🎥 Creative Requirement: We would require short videos showcasing symptoms for specific health conditions that are eligible for HBOT treatment (e.g., diabetic foot ulcers, radiation injury, sudden hearing loss, chronic wounds). These symptom-focused videos — tailored for an older Northern Ontario audience — will drive awareness and educate communities across the 8 Districts on conditions treatable with hyperbaric oxygen therapy.
Multi-stage nurture for non-converters
Sequential messaging: symptom awareness video → OHIP coverage explainer → limited-time consultation offer. Image & video carousel with patient testimonials.
Budget: CA$400–500/mo (10% of total)
Target: CA$0.75–2 CPC | Highest conversion rate
CA$4,000 – CA$5,000 total monthly ad spend · Same 40/60 Google/Meta split
30% of total budget · 8-district localised search campaigns
10% of total budget · 55+ age-filtered re-engagement
50% of total budget · Primary volume driver · 55–84 age targeting
10% of total budget · Highest lead quality channel
Projected monthly leads based on CPL benchmarks × updated budget (CA$4,000–5,000/mo)
| Channel | Monthly Budget | Avg. CPL | Projected Leads |
|---|---|---|---|
| Google Search | CA$1,200–1,500 | CA$80–95 | 13–19 |
| Google Display | CA$400–500 | CA$90–110 | 4–6 |
| Meta Lead Gen | CA$2,000–2,500 | CA$75–85 | 24–33 |
| Meta Retargeting | CA$400–500 | CA$55–70 | 6–9 |
| Total | CA$4,000–5,000 | CA$70–95 | 47–67 |
Note: Conservative estimate = 47–52 leads/month. Meta image & video lead gen remains the primary volume driver at CA$2,000–2,500/mo. Patient demographic data (65–74 peak, 26.7% of cases) enables precise age targeting, expected to reduce CPL by 10–20% vs. broad targeting. The expanded 8-district geo coverage across Northern Ontario significantly increases the total addressable patient pool. Meta retargeting delivers the highest lead quality from prior website visitors at the lowest CPL (CA$55–70).
Built for Evolve Hyperbaric | Sudbury Hyperbaric & Wound Care Clinic | Northern Ontario — 8 Districts