PPC Lead Generation Strategy — Greater Sudbury, Ontario
Generate qualified patient leads (phone calls + form submissions) for hyperbaric oxygen therapy consultations at the Sudbury clinic.
Sudbury Hyperbaric & Wound Care Clinic (50–75km radius). Covers Greater Sudbury, North Bay, and surrounding Northern Ontario communities.
CA$2,500 – CA$3,000 per month. 40% Google Ads / 60% Meta Ads based on current CPL performance and video content strategy.
34–44 leads/month at blended CPL of CA$70–90. Focus on appointment bookings, not just form fills.
Why 40/60 split? Meta currently delivers lower CPL (CA$75–85) vs. Google (CA$80–95). The 60% Meta allocation supports our image & video lead generation strategy, including symptom-focused video content for eligible HBOT conditions. We require short videos showcasing symptoms for specific health conditions that are eligible for HBOT treatment to drive awareness and engagement in the Sudbury market.
40% of budget
Capture high-intent users actively searching for hyperbaric therapy, wound care, and hearing loss treatment. Remarketing to re-engage website visitors who did not convert.
60% of budget
Build awareness with image & video ads showcasing HBOT-eligible conditions and symptoms. Native lead forms for frictionless mobile conversion. Retargeting to nurture non-converters.
Text ads targeting high-intent keywords
Budget: CA$875–1,050/mo (30% of total)
Target: CA$5–6 CPC | CA$80–95 CPL
Banner ads to past website visitors
Budget: CA$125–150/mo (5% of total)
Target: CA$0.50–1.50 CPC | Lower funnel nurture
Static images and short-form video ads with native lead forms
Professional imagery and short videos featuring clinic interior, hyperbaric chamber, and symptom-focused content for eligible HBOT conditions. Lead form pre-fills user data for one-tap submission.
Budget: CA$1,375–1,650/mo (50% of total)
Target: CA$1–1.50 CPC | CA$75–85 CPL
🎥 Creative Requirement: We would require short videos showcasing symptoms for specific health conditions that are eligible for HBOT treatment (e.g., diabetic foot ulcers, radiation injury, sudden hearing loss, chronic wounds). These symptom-focused videos will drive awareness and educate the Northern Ontario audience on conditions they may not realize are treatable with hyperbaric oxygen therapy.
Multi-stage nurture for non-converters
Sequential messaging: symptom awareness video → OHIP coverage explainer → limited-time consultation offer. Image & video carousel with patient testimonials.
Budget: CA$250–300/mo (10% of total)
Target: CA$0.75–2 CPC | Highest conversion rate
CA$2,500 – CA$3,000 total monthly ad spend
30% of total budget
10% of total budget
50% of total budget
10% of total budget
Projected monthly leads based on current CPL benchmarks
| Channel | Monthly Budget | Avg. CPL | Projected Leads |
|---|---|---|---|
| Google Search | CA$875–1,050 | CA$80–95 | 9–13 |
| Google Display | CA$125–150 | CA$90–110 | 1–2 |
| Meta Image & Video Lead Gen | CA$1,375–1,650 | CA$75–85 | 16–22 |
| Meta Retargeting | CA$250–300 | CA$60–75 | 3–5 |
| Total | CA$2,500–3,000 | CA$70–90 | 34–44 |
Note: Conservative estimate = 34–38 leads/month. Meta image & video lead gen is the primary volume driver. Video content showcasing HBOT-eligible symptoms will significantly boost engagement and lower CPL in the Sudbury Hyperbaric & Wound Care Clinic (50–75km radius) market. Meta retargeting delivers the highest quality leads from past website visitors.
Built for Evolve Hyperbaric | Sudbury Hyperbaric & Wound Care Clinic | Greater Sudbury, Ontario